Archetype Threads

Archetype Threads were attempting to introduce themselves to a busy marketplace of start up mens fashion labels, so they came to us with the intention of promoting their wares in a way that generated interest, engagement and anticipation for the upcoming launch of their brand.

Our video aimed to capture the essence of the brand, the lifestyle, the vibe and the offering for their clients. We wanted to do this in a way that was almost like a sneak peak, a look behind the scenes, lifting the veil and providing a unique and entraining insight into the brand.

By doing this, we differentiated Archetype Threads from the market by focusing on what makes them unique and simply providing a fleeting glimpse, building a sense of excitement of what was to come.

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